Creative Projects
Executing Ideas
The Creative Projects page is a curated showcase of the work I’ve brought to life under 603 Media, Half Melted, and alongside other teams in my network I’ve been brought onto. Each project reflects our outside the box mentality, whether it’s a branded campaign, short-form content, or experimental visuals. This space highlights not just the final product, but the creative thinking, strategy, and execution behind it. Every piece is a glimpse into how we translate ideas into bold, impactful media.
Projects:
Scuffers -“With Love” Spec Ad
HAZE - Dreamville promo
3D Energy - Rebrand Spec Ad
02 Fitness - “Breathe In” Promo
with love.
with love.
Scuffers
The Scuffers spec ad was created to showcase Scuffers Co.’s “With Love” product line, a high-end collection built around intention and craftsmanship. The project served as a creative pivot toward branded content, allowing our team at Half Melted Productions, along with In Search Of Studios, to explore a more refined visual style and narrative approach. Aside of the deliverables, this project reflects the beginning of a broader direction focused on product-driven storytelling and brand alignment.
Our spec ad was built around a simple concept: two people connected in love.
From concept to execution, the goal was to tell a love story through visuals alone, letting emotion come through to the audience in every frame.
Photography Approach
The goal with this photo set was to reflect Scuffers Co.’s minimal, creative brand identity while bringing my own visual style to the brand. I focused on simplicity, soft light, and clean composition to highlight the product without distraction. Inspired by Scuffers’ low-production and aesthetic-forward approach, each shot was meant to feel intentional, understated, and on-brand. The result is a collection that blends their identity with a subtle creative edge.
