Drawn to brands that believe in craft. I'm a videographer and photographer currently producing for Peter Millar. Shooting and editing high-production video for their organic and paid social, with footage pulled into campaign work along with email and paid digital. Before that: co-founded a production company, built a small business from scratch, shot across North Carolina, New York, and more; over 50 brands, a nationwide tour, a short film that sold out two theaters. I'm drawn to brands that treat craft as a non-negotiable. The ones where the visual language is intentional and nothing feels forced. I'm a licensed drone pilot, editing in Premiere and Final Cut Pro, and shoot both motion and stills.
Creating things that feel real.
About ME.
Peter Millar
Digital Media Producer:
I joined Peter Millar in 2025 as their digital media producer, responsible for concepting and developing the video and photo content that represents the brand across its digital lifestyle channel. Every project starts with a creative concept I develop alongside our VP of Creative, where we align on the direction and vision before production begins. From there I work with the rest of creative department through the production process, guiding how the story comes together on set from start to completion.
The content I produce spans between motion and stills across product, lifestyle, and editorial; shot with professional gear and built to the standard of the brand it represents. While the work is developed for Peter Millar's organic social lifestyle channel, it consistently gets selected for use in paid social, paid digital, email campaigns, and broader brand marketing. My work has contributed to campaign assets that live well beyond the channels they were originally made for; a result of approaching every project with the same level of intention regardless of where it ends up.
“Artisans of Craft”
Half melted Productions LLC. EST.2023
In early 2023 I co-founded Half Melted Productions and spent two years building it into a full-service photo and video production company based in Raleigh, NC. As co-owner I oversaw the creative direction of every project: developing concepts, managing client relationships, directing shoots, and handling post-production across a range of lifestyle, entertainment, and brand work. During that time the company partnered with two talent agencies, grew a team of eight interns we recruited and trained, and maintained a 75% client retention rate built entirely on the quality of what we delivered.
We produced the promotional visuals for Rockingham Speedway which contributed to securing their first NASCAR contract for the 2025 season after 12 years. In Fall 2024 we handled multi-camera event coverage for Loud Luxury's nationwide tour, managing concept, crew, on-location shooting, and post-production across multiple stops. We also directed and launched the social media presence for Raleigh's Glenwood South Entertainment District, reaching 10K followers in six months and over 243K accounts in three months. In mid-2025, we closed the partnership and I launched 603 Studio.
Equally solid while creatively fluid.
Birds Eye Productions. Est.2021
Birds Eye Productions was my first company, founded in 2021 while I was still completing my degree at North Carolina State University. I ran it as a solo operation, handling every aspect of production myself, from client communication and creative concepting through shooting, editing, and final delivery. Over two years I produced photo and video content for 25 local businesses across a range of industries including apparel, hospitality, food and beverage, and entertainment. Every project was designed around a custom creative treatment built specifically for that client's brand.
What Birds Eye gave me beyond the work was a network. Taking on a wide range of clients early forced me to develop quickly, learning how to translate a brief into a visual, manage a client relationship, and deliver a finished product consistently. The connections and reputation built through that run led directly to the clients and collaborators that made Half Melted Productions possible.
Empower growth.
Core one short film: “are you here?” est.2023
Are You Here? is a short film produced by Core One Official that explores the significance of memory and presence. I came on as a producer and on-set audio mixer, contributing creative direction, a secondary camera, lighting equipment, and live sound capture throughout production. The film sold out two theaters on opening weekend and earned 2nd place at its film festival.
